DEPLOYING BUSINESS INFRASTRUCTURE FOR AFRICAN SMES
Most African SMEs Attempt Growth In The Wrong Order.
Growth doesn’t fail because you’re not working hard enough. It fails when the systems underneath your business are missing or built in the wrong order. I deploy the credibility, acquisition, and operations infrastructure that makes your business look established, respond to every inquiry, and grow without you running after every sale.
Accra, Ghana · +233 54 072 8250 · WhatsApp Answered Personally
Founding Client Programme · Availability Confirmed Before A Proposal
Credibility
Acquisition
The real bottleneck
You've Been Sold Effort. What You Needed Was Infrastructure
Most advice for African SMEs assumes you have infrastructure already working. You don’t. These three gaps explain why:
Invisible Credibility
Prospects can’t trust what they can’t see. No public brand foundation, no professional website, no clear offer structure just a WhatsApp number and a promise.
Leaky Acquisition
Attention doesn’t become revenue because there’s no system to capture, qualify, acknowledge, and route inquiries before they go cold.
Founder Bottleneck
Every sale, every follow-up, every decision runs through you. Growth means more work, not more leverage until the operating system breaks.
The AFRIQROUP Method
The 3-Layer
Growth System™
Infrastructure isn’t one thing. It’s three layers, deployed in order. Skip a layer or build them out of sequence, and the system fails.
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1Credibility - Make Prospects Trust You Before The First Conversation.
Make your business easier to understand and trust before you ask anyone to buy. Brand foundation, public offer clarity, and a professional website that works as your 24/7 credibility system.
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2Growth - Turn Attention Into Qualified Inquiries.
Turn attention into qualified inquiries through controlled intake, acknowledgment, routing, and follow-up systems. Every lead captured, nothing lost in WhatsApp chaos.
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3Full Infrastructure - Scale Revenue Without Scaling Workload.
Remove yourself as the bottleneck. Automate repeatable workflows, systemize follow-up, delegate without losing control. Scale revenue without scaling founder hours.
Defined Scope · Named Delivery Date
A Defined Scope. A Named Delivery Date. A Real Handover.
Traditional agencies can turn simple work into months of meetings and retainers. AFRIQROUP is productized: I diagnose the constraint, agree the fixed scope and inputs, then give you a named delivery date in the proposal.
01
Diagnose First
Every deployment starts with the Infrastructure Audit™. I identify which layer is your actual bottleneck, not which service I want to sell you.
02
Design The System
Receive a written scope, delivery date, and acceptance criteria before any work begins. The proposal names what you’ll own.
03
Deploy And Hand Over
I build the system, test it with you, then activate it in your production accounts. You own it and the operating guide.
Choose Your Entry Point
Three Ways to Deploy Your Infrastructure
All prices are in USD. If you want a local-currency figure, I provide it on request and convert it at the time of your proposal—so you’re never locked to a stale rate.
Credibility Package™
US$999
Fixed Price
Recommended starting point for businesses with a clear offer that need a credible public foundation.
Includes:
- Brand Foundation™
- Brand System Overview™
- Responsive Custom Website
- Fully SEO-Optimized
- WhatsApp Customer Support
- One Agreed Revision Round
- 30-Day Activation Support
Starter
Expansion
Growth Package™
US$725–US$1,600
Add-On Workflows
Add-on after a Credibility Package™ activation review; not a menu of separate workflows. Install one client-owned workflow at a verified operational bottleneck.
One System Activation:
- Lead Response System
- Content Approval System
- Sales Follow-up System
- Activation Review And Fit Decision
- Client-Owned Workflow Handover
- Bounded Activation Support
Full Infrastructure Package™
US$4,500
Fixed Price
For founders with decision authority, usable offer, account access, and capacity to move quickly.
Includes:
- Complete Credibility Package™
- One Selected Growth System
- 30-Day Facebook Ads Launch
- Up to US$300 AFRIQROUP-Funded Ad Spend
- Founder-Led Quality Assurance
- Weekly Review And Optimisation
Speed
Founding-client pricing is a locked introductory rate for the founding cohort; standard pricing is set when the founding phase ends. Prices are shown in USD; payment is via Paystack, with any local-currency amount converted at the processor’s rate on the payment date.
Why Afriqroup
Radically Transparent About What I Can Prove
I have no published client case studies yet. What I do have: 18 months studying 40+ African SME situations, a repeatable 3-layer deployment model, fixed scopes with named delivery dates, and client-owned systems you can audit before accepting.
Every package is priced in USD upfront. Every deliverable is defined in the proposal. Every credential stays in your account. If that level of clarity and ownership matters more than a portfolio of logos, AFRIQROUP is built for you.
A founder-led practice
Most Agencies Sell Effort. I Sell Infrastructure
AFRIQROUP is a focused, founder-led infrastructure practice shaped by 18 months of pattern research across 40+ African SME situations. You work directly with me, from the first audit to the final handover. I believe;
- Infrastructure Precedes Growth
- Productized Beats Customized
- Systems, Not Hustle
I’m Johnson Landzro, founder of AFRIQROUP. I built this after 18 months studying why African SMEs stall — and I still handle every deployment personally. Connect with me on LinkedIn.
LIMITED FOUNDING COHORT
Founding Work Is Accepted Only When Capacity Is Real.
I limit active work to protect delivery quality. If founding availability is open, I confirm the remaining capacity directly before I send a proposal. Founding pricing is reviewed as the delivery system matures; it is never used as fake urgency.
Faqs
Questions Founders Ask
What does AFRIQROUP actually do?
I deploy productized business infrastructure—credibility, acquisition, and operations systems—for African SMEs. I diagnose the constraint, agree a defined scope and delivery date, then build and hand over the system. Not open-ended marketing retainers. Systems.
How much does it cost?
Can I pay in stages or do you offer payment plans?
What's your guarantee? What if I'm not satisfied?
Why should I start with the free Infrastructure Audit™?
How is this different from hiring a marketing agency?
Why don't you have case studies?
Do you only work with businesses in Ghana?
Get Your Free Audit
Start With The Infrastructure Audit™
The Audit is free, founder-reviewed, and shows you which layer to deploy first. It’s the smartest first step for any African SME that’s ready to stop guessing and start building.
